Organic Food

COABC - Marketing Toolkit

Marketing to Consumers

  • Give your customer what they want, when they want it and how they want it.
  • Be credible.
    Do what you say you are going to do, and when you say you’re going to do it.
  • Appearance counts.
    Perception is reality, and the reality is that people do judge a book by its cover. This applies to your products, your farm and equipment.
  • Be a resource.
    No matter what your customer needs, try to find it for them - even if it has nothing to do with your business.
  • Speak your customers' language.
    If you use jargon your customers can't understand, they won't buy from you.
  • Consider using testimonials from satisfied customers.
    Remember to ask for permission to use their name or images.
  • Return phone calls promptly.
    So many people don't return calls, you automatically look good when you do.
  • Offer samplesof your products at markets and stalls.
    Tasting often translates into a desire to buy.
  • Connect with a charity or sponsor an event.
    Providing your product at a local event that is relevant to your target market gets your name known in the community.
  • Make presentations or teach a class.
    Classes allow you to demonstrate your skills and advertise your products whilst contributing your knowledge to the community.