COABC - Marketing Toolkit

Marketing to Consumers

• Give your customer what they want, when they want it and how they want it.
• Be credible.
  Do what you say you are going to do, and when you say you’re going to do it.
• Appearance counts.
  Perception is reality, and the reality is that people do judge a book by its cover. This applies to your products, your farm and equipment.
• Be a resource.
  No matter what your customer needs, try to find it for them - even if it has nothing to do with your business.
• Speak your customers' language.
  If you use jargon your customers can't understand, they won't buy from you.
• Consider using testimonials from satisfied customers.
  Remember to ask for permission to use their name or images.
• Return phone calls promptly.
  So many people don't return calls, you automatically look good when you do.
• Offer samplesof your products at markets and stalls.
  Tasting often translates into a desire to buy.
• Connect with a charity or sponsor an event.
  Providing your product at a local event that is relevant to your target market gets your name known in the community.
• Make presentations or teach a class.
  Classes allow you to demonstrate your skills and advertise your products whilst contributing your knowledge to the community.