There is lots to celebrate for Organics in British Columbia. New research indicates that Canada's organic market grew to $3.7 billion in 2012, with BC as the hotspot where two thirds of consumers purchase organic groceries weekly!
To support this growth and to help BC producers promote their certified organic products at farmers markets and retail, COABC created Organics materials that producers and retailers could download and customize. Colourful posters and infocards sporting Organics graphics and the new Think Before You Eat organic brand messaging are displayed in many venues across BC, generating lots of buzz! (Obtain the password from your certifier or from the COABC office.)
Think Before You Eat
Organic Benefits Chart
Organic Week Ad
Stay tuned for more marketing resources as they are posted.
The Organic Week materials from COABC were in part funded by the Investment Agriculture Foundation of B.C. through the Agri-Food Futures Fund, Emerging Sectors Initiative, a provincial trust funded from money under the former federal-provincial safety nets framework.